and what’s more, why would you want them to? Obviously, as an education professional, and a librarian to boot, I am an ardent, passionate and involved advocate of all things reading. There is no greater gift to give a child than to flick that switch and help them discover the magical world that waits for them in between the pages of any picture book worth its salt.
But notice the key phrase “book”. Not television. Not ipad. Not computer screen. Book. A book read in the familiar dulcet tones with which the child is so familiar.
I’ve a great number of issues with the “Your Baby Can Read!” program, not the least of which being that it plays on parental anxiety and targets vulnerable members of the community. However, my biggest issue is with the name. This program doesn’t do what it claims to do. It doesn’t teach a baby to read. It teaches a baby to respond to stimulus, much like one of Pavlov’s dogs. It “teaches” a baby to memorise a series of shapes and cues, and to respond accordingly. It’s no more reading than it is for me to open a packet of fish fingers, put them on an oven tray, and call it cooking.
Real reading is a complex process. It begins with the understanding that certain shapes (letters) correlate with sounds, and, that by stringing these sounds together, you can assign names to the things around you. Once these names are strung together, you can create whole lines (sentences) of names (words) which can convey meaning about what you see, hear or imagine.
Once you’ve got that sorted out, you learn that lines can be joined to other lines, and pictures can be added to support what you’re hearing, and what do you know, you’re reading!
Reading is about comprehension. It’s one thing to know that “c-o-w” says cow, but also about the frames of reference needed to support that. “Cow” only becomes meaningful with the life experience and exposure to know that the concept “cow” correlates with a large animal that chews cud, moos and produces milk.
The transferable skills of phonemic awareness mean that a child who can read can take the sounds “c-a-t” and make “cat” “act” and “tac”. Rote learning that the combination “c-a-t” equates with “cat” will allow the child to read exactly that -“cat”. Nothing more and nothing less. If the norms are moved away, the lesson is lost.
The program “works” for 2 reasons. 1, any parent who is invested enough in their child’s learning to shell out $200 + for a set of DVD’s is attentive enough to talk to them and seek out opportunities for them to expand their world view. These are the same parents who are buying the “Brainy Baby” series of schlock, and supporting any toy which claims to have “educational benefit”. Any parent who is invested in this way is going to be supplementing the program with talking, reading, singing and play. All the things which are the foundations for reading, without the program in place.
Reason 2 is very simple- correlation bias. You want to see a return on your investment, so you do. You want other people to comment on your child’s party trick of touching their ears when they see a certain card, so you say “Hey Jane, watch this, it’s so amazing! I show Jonty this card, and he touches his ears!” Jane, being your well meaning and affable friend, will of course say “Wow! That’s wonderful”.
One of two things will then happen. Jane, feeling the pressure to keep up with the parenting Joneses, and not wanting Algernon to be at a disadvantage, will purchase the program too. Or Jane will sit down, think about it rationally, and write a blog post about it.